Retail / Mobile app
Premium Outlets Malaysia: retail shopping app
A shopping app for two outlet centres, where a scheduled live stream runs in the app and viewers add what the host is showing straight to a cart.
What we did. Product design and mobile engineering on the Premium Outlets Malaysia app for Genting Highlands and Johor Premium Outlets.
- Users
- Outlet-centre shoppers
- Surface
- iOS and Android
- Centres
- Genting Highlands Premium Outlets and Johor Premium Outlets
- Scope
- Centre picker, store directory, deals, live stream, personal shopper, cart
The problem
An outlet centre sells through brands it does not own, across two sites, to shoppers who are often deciding whether the drive is worth it. A static store list answers none of that. The operator wanted an app that shows what is on offer today, lets a shopper reach a person for help, and turns a promotion someone is watching into an order before they close the screen.
What we decided
The calls that shaped the build, and what each one let people do.
- 1
Pick the centre first
The app opens on a centre picker for Genting Highlands and Johor. Every later screen, from the directory to opening hours to deals, reads from that choice.
A shopper sees the stores, hours and offers for the site they are going to, and never has to check which centre a listing belongs to.
- 2
Live stream with the cart attached
Streams are scheduled and promoted on the home screen with a date and time, then play inside the app next to the products the host is showing.
A viewer adds an item during the stream instead of searching for it afterwards.
- 3
Four shortcuts above the fold
Centre map, deals and offers, find a store, live stream and personal shopper sit in a shortcut row directly under the promotion carousel.
A shopper standing in the centre reaches the map or the directory in one tap, without moving through a menu.
What we delivered
Capabilities above are read from the delivered app.
- Centre picker covering Genting Highlands and Johor Premium Outlets
- Promotion carousel with per-centre offers and brand listings
- Shortcut row for centre map, deals, store finder, live stream and personal shopper
- In-app live stream with add-to-cart during the broadcast
- Personal shopper request flow
- Store directory and category browsing with cart
- Published to the App Store and Google Play
We do not publish performance figures for this project. The records we hold describe what was built, not a measured before-and-after, and we would rather show the product than quote a number we cannot stand behind.
Building something in the same shape?
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