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What we have learned buying and building software.

Written for the person signing the contract. No growth-hacking, no predictions, and every number has a source or it is not here.

Buying softwareDeliveryComparisonsConnected productsDirectories

Buying software · 4 min

What does custom software actually cost?

Nobody can quote your project from a blog post. What we can do is show you exactly what moves the number, so you can estimate the shape before anyone sends you a figure.

Directories · 6 min

7 ways to hire a fractional CTO, compared (2026)

Executive firms, marketplaces, studios and independents are four different purchases, not four vendors. What each is good at, plus one widely listed name that does not sell what the lists say it does.

Comparisons · 3 min

Rewrite, refactor, or replatform?

Three ways to deal with software that has become hard to change, and how to tell which one your situation actually calls for. Usually it is not the rewrite.

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Describe it and we will tell you what it would take, including when the answer is that you do not need us.

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